Cameron Pale & Medina, Integrated Communication
Agency for the Architect 2005 Exhibition announced that a study
to ascertain and compile data on the profile of visitors is to
be conducted during the exhibition scheduled to be held from
February 17-20, 2005.
The study seeks to collect information regarding
the demographics, geographic and interests of visitors to the
exhibition in order to understand and cater more appropriately
to their expectations and needs.
The survey lists put several interest
categories, including material, landscaping, pools, ponds pumps
and waterworks, furniture, pantry cupboards and interior
finishes, roofing, among others.
Currently no such information is available about
the Architect Exhibition or any. other such event. Research on
and customer feedback from Visitors to exhibitions are
unavailable in any usable form. With this information exhibitors
can decide, on participation based on accurate’ and useful data,
instead of faith and gut feel as they must do now said a Cameron
spokesman, adding that this initiative will also give a visitors
a direct method o communicate their wishes to the organizers...
interestingly, this initiative by Cameron Pale & Medina comes
exactly one year after its foray in to foreign soil when the
company launched a comprehensive and far. 9 reaching PR led
integrated communication campaign to successfully launch the Sri
Lanka Trade Center in Chennai.
We’re very happy to have partnered the SLIA 2005
Exhibition and extremely pleased to work with a professional
outfit like the- Sri Lanka Institute of Architects. The SLIA has
given us a great opportunity to add to our knowledge base and
expand our service portfolio. After the experiences of the
Chennai project, we had always wanted to get involved in
projects that cover, an entire sector, especially as PR led
integrated communications is most effective when the projects
are sector events or national significance’ commented Jayantha
Sittampalam, Chairman of Cameron Pale & Medina.
